About Jay Griffin
CEO and Founder JAY GRIFFIN is an innovator, a direct response marketing leader with more than 30 years of experience working with entrepreneurs, owners and CEO’s alike. What distinguishes him from others is his strong grasp of analytics and marketing processes, leading to measurable results.
“He’s not afraid to be challenged, sacrifice sacred cows, or change strategic direction when appropriate.”
His distinguish career began with CBS Records (B2C), where the CBS Record Club was birthed. Then he went on to gain more expertise with leading brands Pritchett & Associates (B2B) and Cook Communications (B2B&B2C). Most recently, as SVP Client Services, Jay worked with media leader Ellison Media (B2C) where his leadership in multi-channel marketing drove the profitable acquisition of 3.6MM customers and helped increase client revenues over $1B.
“Jay gave a real lift to our revenues at Pritchett & Associates. I still turn to him when I need a fresh perspective and keen marketing insight.”
– Price Pritchett Ph.D.
Pritchett & Associates