STRATEGIC PLANNING, UNDERSTANDING THE CUSTOMER AND THEIR ISSUES
STRATEGIC PLANING
At UP2MARKETING, we believe that the strategic planning process is an ongoing, consuming, and a never-ending endeavor. This requires us to ask a lot of questions, while at the same time listening to all your input. This process provides us with market intelligence on your company and your competitors, and from there analyze all this information. At that point, we are ready to develop solutions tailored to your business, your industry, culture and your one-of-a-kind challenges to achieve your stated objectives.
UNDERSTANDING THE CUSTOMER AND THEIR CHALLENGES
Doing the work necessary to understand your target customer is part of our approach at UP2MARKETING. It’s critical because those insights help to line-up strategies that will resonate with the prospect and increase response, while reducing marketing risk.
It’s easier to hit the bulls-eye if you are aiming directly at it.
RESPONSE MANAGEMENT, TESTING AND MEASUREMENT
RESPONSE MANAGEMENT – MAPPING CUSTOMER JOURNEY
At UP2MARKETING, we believe response management is about both response generation and conversion. Both are equally important, and when fine-tuned help scale your sales upwards.
Whether leading a direct buying or lead generation type of campaign, each requires a self-qualifying offer that appeals to the interest of your prospect to generate response. The clearer your message/offer resonates with your prospect; the stronger response will be.
At the point of response, we endorse a selling system to either (1) close the sale and/or (2) creating an ongoing purchasing thread to increase sales and profitability.
We recommend using a customer journey mapping system so there is an overview of your customer’s journey through your sales funnel(s). Properly developed, this will identify opportunities to enhance customer experience, increasing the life-time value of these customers going forward.
TEST, MEASURE RESULTS & ANALYZE FOR IMPROVEMENT
Testing every element of a campaign and measuring results is the backbone of direct response marketing. This discipline helps to increase marketing effectiveness while reducing risk. Testing enables you to identify effective and non-effective lists, media, offers, concepts and messaging. With this information, you can invest your marketing investments where you can scale your campaigns and become more profitable.
“Jay is a detailed, strategic and talented business analyst. He has strong sales and marketing acumen, excellent communication skills and collaborative management style.”
Robert Livingston – Vice President Texas State Technical College